Recom Managed Systems, a high-tech life sciences company, engaged Design Alliance to reposition their next-generation cardiovascular monitoring technology for a consumer market.

We conducted a months-long deep dive into the cardiovascular health market and the state of wearable cardiovascular technologies. We renamed the company Signalife and the developed tagline: “Clear Data | Trusted Results” to highlight the unique “hospital-grade” signal quality of their signature product.

We redesigned, renamed and repackaged their “Fidelity 100” product – a next-generation technology that gives physicians hospital-quality cardiovascular monitoring in a wearable device – for the consumer market as “Tempo.”

We promoted Signalife and Tempo through a series of trade-show interactive environments and experiences, brochures, online web modules and videos, and special one-of-a-kind experiences with their corporate partners Gold’s Gym and Rubbermaid.

Our branding and positioning strategies built national interest in the company and products, and helped Signalife raise over $100 million in investor funding.