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Setting the Stage
Playhouse Square Stylon

Branded place-making and content for the Barnycz Group

The Barnycz Group creates some of the most unforgettable place-making experiences globally, from Millennium Park in Chicago to the Burj in Dubai.

Playhouse Square District Development in Cleveland, Ohio, asked the Barnycz Group to transform America’s second-largest theater district (after New York) into a one-of-a-kind destination experience for theater-goers and tourists.

For the Barnycz Group, we designed a series of iconic, themed outdoor amenities inspired by the neo-classical interiors of the district’s palatial, 1920s-era theaters.

The ensemble of themed and branded outdoor attractions work in concert to create a richly-layered and immersive experience that celebrates theater, history, and community.

We designed timeless gateway arches that span four of the district’s streets, nostalgic rooftop signage, themed sidewalk video kiosks, a 23-foot tall themed video tower – and the district’s most iconic feature, a 20-foot tall outdoor chandelier suspended over Euclid Avenue.

In addition to designing the physical amenities, we also designed and produced a library of branded video assets that play throughout the Playhouse Square media network.

Playhouse Square Chandelier
Playhouse Square Chandelier
Design Alliance

 

C O N T A C T

Tonnie Chamblee

CoFounder, Brand Strategist

Email Tonnie:

tchamblee@designalliance.com

Text Tonnie:

571.213.2434

 

 

Greg deSantis

CoFounder, Brand Strategist

Email Greg:

greg.desantis@gmail.com

Text Greg:

310.383.2850

 

 

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