From sustainable energy solutions to emerging healthcare technologies to Naval Submarine deployment, MPR Associates solves engineering challenges with significant real-world impact and consequences.

Initially commissioned by MPR Associates to enhance their online presence, we soon realized that, although the firm had an excellent sense of history, it lacked a cohesive brand that captured the essence of who they are today. 

We conducted an in-depth branding survey, interviewing leadership, employees, and clients – the results identified four core themes for their overall branding strategy: First-Principles Driven / Fully-Matrixed / Accountable / and a Heritage of Innovation.

Since then, we’ve translated the results of our branding initiative into 12 brochures on subjects from nuclear power to emergent medical technologies, produced four online videos focused on MPR‘s core brand values, and created traveling exhibits for MPR‘s GreenTech Energy Solutions, and for the Department of Energy – Hydrogen from Nuclear initiative.