Building a healthcare brand around a vibrant community
The Global Autoimmune Institute (GAI) is a non-profit organization dedicated to raising awareness, improving diagnosis, funding scientific studies, and making accurate autoimmune resources available to everyone.
We developed the branding, identity design, and tagline: Empowering Solutions to bring attention to the Institute’s important work, making sense of this complicated and perplexing array of diseases.
We designed the Global Autoimmune Institute website as a dynamic, content-rich resource featuring timely articles, videos, and podcasts. The site receives more than .25 Million unique visitors a year.
We wrote and produced the online GAI explainer video introducing the Institute and its mission. We also designed a 60-page downloadable Autoimmune and Chronic Illness Toolkit featuring templates, resource lists, healthcare guidance, and communication tips.
In July 2021, GAI sponsored Nature magazine – the world’s preeminent science journal since 1869. Design Alliance designed branded GAI inserts, articles, and advertising accompanying the research papers.