The Global Autoimmune Institute (GAI) is a non-profit foundation dedicated to raising awareness of autoimmune disease, improving diagnosis and funding studies.
Working closely with the GAI leadership team, Design Alliance developed the new logomark and tagline. The logo, a maze in the shape of a heart on a shield. The maze symbolizes the difficulties in solving the problem of autoimmune disease, while the heart represents GAI's commitment to doing so with compassion, and the symbolizes shield their dedication to acting as an advocate for the patient.
The tagline: "Empowering Solutions," encapsulates their mission: to find solutions to autoimmune disease by publishing credible resources and funding innovative scientific research.
In addition to the corporate rebrand, Design Alliance also developed the Global Autoimmune Institute's video and website.