Simultaneously designing a brand and branded user-experience (UX) for a high-tech real estate start-up
Eyrus helps real estate developers and financiers track and manage all aspects of construction workforce and labor data on multiple, large-scale real estate projects in real time.
Because they recognized that Brand Strategy would be crucial to raising investor funding, Eyrus engaged Design Alliance at the earliest planning phase of the new enterprise.
Working closely with the Eyrus team, we conceptualized and designed all aspects of the brand, including the identity, tagline, website, exhibits, ads, and brochures.
In addition to our branding and design work for Eyrus, we also designed the application’s complete user experience and user interface (UX/UI). We wrote a 100-page software planning document outlining the user experience in meticulous detail.
Eyrus Founder, and CEO, Rusty Meadows credited our branding work as instrumental in raising the initial $2.5 million in investor funding. Since its launch in 2019, the Eyrus platform has managed more than $220 billion of construction projects.