If business communications were a cocktail, humor would be the little umbrella and sparkly straw – making even the driest drink appear a bit more festive. 

While not every attempt at humor will hit the mark (just like not every dad joke does), the risk can be worth taking when the payoff is a viral moment or an email that breaks through the clutter.

A fun, self-aware tone allows a business to reveal its human side. It invites clients to see the brand as a friend who might text you a hilarious meme to brighten your afternoon instead of an impersonal enterprise with a penchant for jargon. 

HUMOR BREAKS DOWN BARRIERS

When a brand laughs at itself, it demonstrates to clients that it’s okay to admit, “Hey, we’re not perfect, and that’s perfectly fine.” Transparency builds trust and makes interactions feel like conversations with an old friend.

There’s something refreshing about a brand that knows when to don its serious hat – and when to set it aside. It’s like a Michelin-star chef who whips up a gourmet meal with the seriousness of a brain surgeon but then cracks a joke about how the soufflé might collapse under the weight of high expectations. This blend of unwavering professionalism and a willingness to poke fun at oneself sends a clear message: Quality isn’t compromised by a sense of humor; it’s often enhanced by it. 

By embracing the idea that “work is serious; we’re not,” brands invite their audience into a more relaxed and relatable narrative. When clients feel that personal connection, they’re more likely to stick around, share a smile, and perhaps even recommend the brand to others.