Branded place-making and content for the Barnycz Group
Barnycz Group is the undisputed leader in transforming retail centers into unforgettable, revenue-generating destinations. We’ve supported Barnycz Group with pre-visualization, conceptual design, and original branded content for many US and international projects, including Barnycz Group‘s most recent breakthrough project: Grandscape.
Grandscape is Warren Buffet’s new 433-acre lifestyle project outside of Dallas. Grandscape incorporates restaurants, theaters, stores, and multiple immersive ‘experience’ venues where families can participate in adventures as diverse as racing cars, meeting dinosaurs, and traversing ropes courses.
We designed a 35-foot iconic light sculpture and nine digital art pieces that play across the surface of its LED panels for the Barnycz Group. We also designed a 55-foot permanent band shell for events and performances.
For the network of screens at Grandscape, we designed original branded content and multiple video artworks that create restful interludes between the programmed advertising.
In October of 2021, Grandscape was awarded World’s Most Innovative Retail and Entertainment Project at London’s RLI awards ceremony.